Electrify is a sheer light pink with silver shimmer throughout it. Even though the colour of Electrify is sheer it is pigmented enough to lighten my naturally dark lips. The sheerness of the colour makes it more wearable than a full on opaque light pink. I tend to prefer my lipglosses to have shimmer in them (the opposite goes for lipstick) but if that's not your cup of tea Illamasqua also has lipglosses that are shimmer free.
Formula wise Illamasqua lipgloss is quite thick and sticky. It borders on uncomfortable to wear as if you have long hair it's just asking to get stuck onto your glossy lips if you go out in the wind. This lipgloss is however moisturising and the sticky-ness makes it long wearing so there's some good points about it too. It is overall a nice lipgloss that I'd recommend but I think I'd like to try something different when it runs out.
Sephora $27 CAD