I own 39 lipsticks and out of all of them this is my ABSOLUTE FAVOURITE! Yes it deserves capitol letters. Mischief is a bright, warm toned red. People often think I'm wearing MAC's Russian Red when I wear it but I think Mischief is brighter and a tad lighter.
The formula of this lipstick is amazinly creamy and comfortable to wear. Despite it's creamy texture it stays in place and is fairly long lasting. I don't need a lip liner with this lipstick as it's easy to apply straight from the tube. Topshop lipsticks all smell like roses too which I love as I find sweet smelling lipsticks give me a headache.
The only con of this lipstick is the packaging. It's cute but it gets dirty so easy. All of my Topshop lipsticks don't feel like they're attached to the tube very well so you have to be careful when using them.
I can't find this lipstick on the Topshop website but I was at Topshop last week (The Bay Queen St., Toronto) and they were fully stocked up on it. Topshop lipsticks are cheap in the UK but here they're around the same price as MAC ($18) but I have to say I prefer these to MAC lipsticks!