This lipstick is an "Amplified Creme" finish which in my opinion is one of MAC's best formulas. It is very pigmented, creamy, and comfortable yet it doesn't smudge or bleed. As with most MAC lipstick this lasts a few hours and once it fades your left with a pretty stain.
I've never come across a cheaper lipstick that resembles this colour so I'd really recommend this if you want to try a new MAC lipstick.
Availability: MAC Cosmetics, $18.